EXECUTIVE CREATIVE DIRECTOR | VISIONARY

Consulting Creative

Remote | 9/2024 – Current

  • Leading two consulting projects focused on brand conception, campaign creative direction, and marketing strategy.

  • Overseeing development of compelling brand narratives and integrated creative initiatives.

Marquee Brands | SVP, Creative Director & Creative Marketing Strategy

New York, NY | 2020 – 9/2024

  • Led conceptual direction, campaign creative, and marketing strategy across a diverse portfolio of high-profile brands, including Sur La Table, Martha Stewart, Motherhood, Body Glove, BCBG, Bruno Magli, and Emeril Lagasse.

  • Developed and executed multi-channel marketing campaigns, immersive activations, and branded experiences to elevate consumer engagement.

  • Integrated e-commerce strategy with brand storytelling, ensuring cohesive messaging and impactful digital presence.

  • Directed copywriting, graphics, and content creation to enhance brand identity and market relevance.

Parade | Consulting EVP, Creative Director, Campaign, Marketing & Brand Build

New York, NY | 2022 – 2023

  • Spearheaded all brand creative initiatives, including campaign direction, activations, and digital marketing strategy.

  • Developed and executed high-impact marketing campaigns that strengthened brand positioning and consumer engagement.

  • Led creative strategy for e-commerce, ensuring brand consistency and market differentiation.

  • Partnered with cross-functional teams to drive innovative storytelling, advertising, and revenue-driven initiatives.

Scout Studio | Consulting Creative Director & Founder

2004 – Current

  • Specializing in brand strategy, campaign direction, marketing activations, and digital content creation.

  • Developed and executed marketing initiatives, social media strategies, and experiential activations for top-tier clients, including Amazon, J.Crew, Todd Snyder, Madewell, Marc Jacobs, Banana Republic, Lacoste, Tommy Hilfiger, Target, Walmart, and Victoria’s Secret.

  • Led creative development for brand refreshes, market trend analysis, and storytelling initiatives.

OK Council | Founder & Chief Creative Officer

New York, NY | 2019 – 2022

  • Founded and built a niche menswear brand, developing distinct brand identity and market positioning.

  • Directed creative marketing, campaign development, and brand experiences to drive engagement and awareness.

Macy’s | SVP, Global Fashion Forecasting & Graphic Design

New York, NY | 2018 – 2019

  • Unified seasonal fashion, trend forecasting, and brand vision across all business segments, including apparel and home décor.

  • Led creative marketing initiatives that shaped consumer engagement and market positioning.

  • Partnered with cross-functional teams to develop trend-driven marketing strategies and in-store activations.

Victoria’s Secret | VP, Brand Creative & Creative Director

New York, NY | 2008 – 2017

  • • Developed seasonal campaign concepts and marketing strategies, integrating graphics, print, color, fabric, and silhouette direction.

    • Led brand identity and creative direction, ensuring cohesive visuals and messaging across all channels.

    • Identified white space opportunities and developed marketing campaigns to expand brand reach.

    • Launched Supermodel Essentials logo lounge, driving multi-million dollar sales in two seasons through strategic campaign direction.

    • Aligned seasonal campaign strategy with product storytelling and brand vision.

    • Partnered with product teams to create marketing-driven initiatives that increased store traffic and e-commerce sales.

    • Worked cross-functionally with social, visual, PR, digital, and marketing teams to execute brand campaigns.

J.Crew | Consulting Art Director | Mens, Madewell & Crewcuts

New York, NY | 2004 – 2006

  • Seasonal mood, concept & trend for menswear & crewcuts boys.  Categories include knits, sweaters, and lounge.

  • Graphic & print development.

Earlier Roles

  • American Eagle Outfitters | Design Director (2004 – 2005)

  • Abercrombie & Fitch | Senior Designer (2003 – 2004)

  • Gap / Old Navy | Designer, Mens/Boys/Newborn (2001 – 2003)

  • Jager Di Paola Kemp Design | Design & Production (1997 – 1998)

Education

  • M.F.A. Communication Design | Pratt Institute, New York, NY

  • B.A. English & Studio Arts | SMC, Colchester, VT | Honors

Let’s connect

jasonoranzo@gmail.com